Priced at a hefty £4.20 Mojo is for the more discerning reader. Yet you do not feel short changed when you finally turn over the last page. Mojo is packed full of impressive interviews with some of the worlds greats such as Led Zeppelin, The Doors and The Band. However Mojo incorporate more modern music for the readers to become accustomed to with the likes of The Arctic Monkeys gracing the pages. The magazine seems to aim itself at middle-aged men, who grew up with the likes of The Doors and are trying to get into more modern music to impress or shock their children with, and Mojo offers the perfect balance. Every issue presents numerous music reviews of new and old cds to help bulk up you’re collection or to find new bands. Adverts vary from promotions from Abbot Ale to The Samaritans, incase you fancy a drink while helping out others. Mojo has been a top selling music publication since its release in 1993 and sales are strong, proving the £4.20 price tag doesn’t put people off if the content is worth it. It seems as though it is.
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A good review that does a pretty good job of summing up the publication. Mind you, there are some 30-40 somethings who actually have an interest in modern music for reasons other than shocking or impressing the kids!
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